Back in 2021, on the brink of starting massive vaccinations in the US., Mexico was still struggling with the economic impact of the pandemic, especially in rural areas. Most people who had a job, had now to create new ways to generate income and provide for their families. It’s important to know that in most Latin American countries, governments did not come up with a stimulus package, where every individual received an incentive. Nor did they get any unemployment income. Most citizens who lost a job need to rely on their little savings they may have or be victims of shark loans to survive.
We came across Laura, a single mother who lives in Ixmiquilpan, Hidalgo in México. She has a 2 year old and she was studying at the Universidad del Valle del Mezquital. She lost her primary income and she had literally no savings. The only way out was to become self sufficient, since there were no job opportunities.
She came to us asking for support to start her own bakery. She had experience with some baking training that she had in the past, and also some business skills learned from her education program at the University.
She was coached on how much she needed to invest to start her own bakery and how to run it successfully. With all the right planning tools and mentorship she put down $2,000 pesos and we did the rest to buy her an oven, tools and ingredients to get her started. Last time she checked in with us, she sent us pictures of her products and she’s providing for her 2 year old son and thinking of maybe hiring someone to help her.
Stories like this fill our hearts, knowing that some people just need a little push, a little support and by giving them not only the financial assistance but also HOPE, will make a great impact in their lives.
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AEDRA INTERNATIONAL 